Cake me out of the bathroom

I have made more cakes/cupcakes from a box in the last 3 years than I have over the last 20 due to the presence of my daughter. Not that I make them frequently, but 2x/year is still a HUGE increase for me. The last time I made cupcakes I was overwhelmed by the smell of the cake batter, so I gave it a little taste, then another and another. It was calling my name and I ate many spoons full of the stuff. Fortunately there were no witnesses to this act of complete gluttony, most fortunate of all my daughter did not see this behavior. And I did have sufficient batter left over to make a enough cupcakes for her class. Today I walked into the restroom at work and the cake batter smell hit me full on. They have changed the deodorizer and it smells exactly like cake batter. I want a big creamy bowl of the stuff and a spoon. I'm obsessed, feeling deprived and jonesing for the batter. What is in cake batter that makes it so alluringly good? Someone suggested vanilla, but I know the smell of vanilla, and while it's intoxicating, it's not addictive.