Tracking?

I decided to give WW 6 months. I'm at the halfway point and have lost (more-or-less) 10 lbs. The same 10 lbs I've been losing & gaining for the last 5 years. It's incredibly frustrating because I know what I'm doing wrong and seem to be powerless to stop myself from the negative behavior. My brain is stuck somewhere and I need to kick it back into gear. So with a renewed sense of optimism- this does work and it's workable- I will charge through the next 3 months, hoping to make up for lost time, but if not that, then just to continue to make steady progress in the right direction. WW has begun this campaign "lose for good" in which you are encouraged to donate 1 lb of food for each lb you lose and the company will donate $1/lb lost up to $1million to 2 organizations that feed people. So the immediate reaction I had was that as a child I was told to finish everything on my placte cuz there were kids starving in China and now I'm being told that I should not clean my plate to help the starving children. It's a bit of a mindshift. But my second reaction I had was that this was my private journey, one that I didn't want to share with anyone, nor did I feel it appropriate to tie some external driver to my accomplishments. It's mine, dammit and I don't want to go public with it. I'm not sure what to make of the second reaction.